Environment & Community

Honolulu Fish Company (HFC) integrates environmentally conscious practices throughout its entire enterprise. The company stays on top of the latest trends when it comes to safe fishing practices as well as health and wellness trends of its customers.

Helping the Earth

No Net Fishing -- Net fishing destroys the natural habitat, while hook-caught wild fish harvesting has the lowest environmental impact of any fishing method. All HFC products are exclusively hook-caught. Also, HFC does not allow its buyers to purchase fish that have not reached reproductive maturity, and 100% of fish body parts are utilized.

Recycling

Zero Fish Waste -- HFC is committed to fully utilizing all parts of the fish. We fillet off the marketable parts for our customers, then make a big effort to distribute the usable bone parts to local food processors. The remaining parts are rendered to be recycled back into agricultural supplements.

It would be far less costly to simply dispose of fish waste product, as our recycling efforts bring negative income. But we believe every molecule of something so great should be utilized for the purpose of giving back to the land. That is an Hawaiian tradition.

Building Markets for Bycatch...

Solving bycatch issues -- Developing marketing strategies for non-targeted species encourages fisherman and the whole fishing community to use everything that may come up from a harvesting effort. HFC has invested much time, effort and money to find markets for unknown species for profit, but also to solve bycatch discarding issues for the fishermen. A creature that has lived for 20 years should be respected, and its value can be expressed by placing it in a market where it is appreciated. This is also the Hawaiian way.

Helping Our Customers Be Healthier...

EPA, DHA and omega-3 content -- HFC fresh fish products are analyzed for naturally occurring EPA and omega-3 content. The list of health benefits of fish is long and growing every day as researchers have found remarkable results from diets that are rich in fish. Some of the most important findings have to do with prenatal care and early childhood development. As a family-oriented company, HFC has contracted to have all of our products analyzed for beneficial properties. This helps our customers pass along good information to restaurant patrons.

Mercury -- New evidence of an association between mercury and selenium has the FDA reconsidering advice to consumers, possibly revising their position on mercury in fish. New nutritional guidelines from the USDA indicate the potential risk of mercury poisoning are far outweighed by the health benefits of eating fish.

Innovative Business Practices

Food safety techniques -- HFC installed a trackback system to our processing procedure. We now can track the distribution of every ounce of a fish to our customers. If a problem arises, we can quickly notify all customers that received a portion of the problem fish.

New technology in food distribution -- HFC has formed a unique partnership with sales giant SYSCO to integrate its sales power with the personal touch of an artisan fish producer. SYSCO sales representatives across the country can place a chef's order one day and the chef can receive fresh delivery to his or her doorstep the very next morning.

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